Sunday, May 19, 2019
Teampaper
Reduces the alternatives space but how can  aligning help to reduce degrees of freedom in  visualize even further? Try this, what if we want to  represent a  locoweed paper under the slogan My first toilet paper  once once more aimed at young children. Does that create more clarity? Does it immediately pop more specific design elements into your mind? What about  price sensitivity for a product like that? Wicked parents be price sensitive if your product is perceived to make the toilet training experience even a  midget less of an ordeal?What distribution channels would you use? Wicked they necessarily be the normal ones for toilet paper? Can you see the advertising you would do? What about cross-promotions with pull-up diapers  will that make  moxie? Obviously there is a cost  to find a tight homogeneous target  gathering we have to fine tune our segmentation and accept the smaller numbers this implies. However, targeting a wider group of customers does not guaranty  biggishr sales    or profitThis is where the idea of average products comes in. Averages, instead of appealing to everyone, normally end up appealing to no one They invite competitive entry that targets one sub-segment of the large target group you went after thus tearing away one piece of your sales at a time. Long-term this is a losing proposition unless high barriers to entry can be erected. Even then, averages  execute to be a source of dissatisfaction with your product or service.  
Subscribe to:
Post Comments (Atom)
 
 
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.