Recommendation for the Location for Maigue-Pascua’s RTW’s Expansion Essay

IntroductionThis document is to project the appropriate property to hold the expansion of Maigue-Pascuas RTW. After their secondment bi-monthly meeting for this year, owners decided to pursue the building of a new furcate to cater the needs of their growing number of customers. Other preparations, such as the budget al mending and manpower, are already taken care of exclude for the location. This recommendation report proposes several spots that would suffice the needs of the confederation. accentMaigue-Pascuas RTW has been established since 2009 owned by Ms Jinky Maigue and Mr James Pascua. It offers fair-priced tho high-quality and trendsetting garments thats suitable for their target demographic students/teenagers. Due to the increase demands for their products, the business partners opt to have a business expansion and to touch a new image of being a top-line clothing store. fiscal and marketing strategies are already made for this project but their important problem is t he location. They cur pursuely have one branch, which is conveniently primed(p) in the heart of the market. Now, they are looking for a place wherein they could offer the said(prenominal) convenience and is also low-priced. The partners also want to venture on broaden their market scope.Options/Proposals A stall on a mini-bazaar outside a high-end crossroads. Located on its right side is a nonher clothing ca-ca and on the left are a few to a greater extent unemployed stalls. It costs P60000 per month. A P72000-worth of monthly rent for a stand amongst a bank and a drugstore near a general market. An arrangement on lease for P61000 on an upscale shopping centre. It is placed near a coffee shop/bookstore and in straw man of the centres leisure park. A kiosk beside a viands stall built on a humankind park. Its monthly rent is P50000.The expanses of all the proposed locations are all approved by the business partners.Criteria/RequirementsThe location should be customer-frien dly, convenient, marketable, and reasonably-priced and should offer a wider market scope. Other matters, such as the expanse and the interior, were already taken into look atation on the first point of planning. The aforementioned considerations should be followed in deciding for the location of the companys expansion.ComparisonsThe points of comparisons are the following ambience, competitions, price and demographics.Ambiance.The stall is favourable to the residents of the nearby village due to its close proximity but the atmosphere of the mini-bazaar is not adjustment to the new image that the company wishes to build. The stand, on the other hand, is misplaced. The location is not suitable for an apparel store. Consequently, the air in the establishment portrays the exact transmute that the owners want for their business. And lastly, the kiosk sets a good mood for it is placed on a recreational area.Competitions.All of them dont have a nearby shop that offers the same product except for the stall.Price.The prices of the four locations hurtle from P50000-P72000. The kiosk is the moth-eatenest and the stand is the most expensive.Demographics.The stand and the kiosk dont meet the entitys customer target because their locations are too public while the establishment and the stall are in line with their address of widening their scope from the student/teenager to the upperclassmen. The latter are more likely to bring in the desired customer due to its location. evidenceBased on the comparisons aforementioned, these conclusions were drawn 1. The most suitable ambience is from the establishment on the shopping centre. 2. The monthly rent of the kiosk is the lowest.3. The stalls location is more likely to have competition. 4. Theestablishment and the stall take up suit the new target market of the entity. 5. The establishment gives off a good atmosphere, is reasonably-priced, has less competition and matches the new demographic of the entity.RecommendationMa igue-Pascua RTW should consider using the establishment on the shopping centre for several reasons. First, it is in sync with the new image that the entity wanted to build up. Second, it is relatively cheap for a store in a fancy centre. Third, it would help in bringing in a new demographic in the entitys customer.Having a branch in a shopping centre is kinda a huge risk but with the projected sales of the company and future influx of customers, the company will pick up in the long run.